Want to know how to make a web designer very, very angry? Put the following on your site or refer in conversation. Then duck and cover:

“Adobe is needed to view this,” or

“I wish Adobe wasn’t so expensive so that I could play with my photographs with it.”

ADOBE IS A COMPANY, NOT A PIECE OF SOFTWARE. A thousand curses on you and your mouse-controlling fingers, you clod.

I sure as hell don’t refer to my iPod as simply “Apple.” I certainly don’t say, “Dear, would you please turn on Panasonic.” I would be punched for such idiocy (or at the very least looked at like I have a hole in my temporal lobe).

Now I’m off to have a cup of Folger’s.